Web Platform · Interactive Narrative

2023

The Art of Noticing

The Art of Noticing

The Art of Noticing

An interactive film website about attention and hidden detail, combining a video slider, short film, and a magnifying interaction that reveals what is easy to miss.

An interactive film website about attention and hidden detail, combining a video slider, short film, and a magnifying interaction that reveals what is easy to miss.

An interactive film website about attention and hidden detail, combining a video slider, short film, and a magnifying interaction that reveals what is easy to miss.

The Art of Noticing interactive film website

Role

Interaction Design · Front-End Development · Film Integration

Tools and technologies

HTML, CSS, Sass, JavaScript, jQuery, Bootstrap, Font Awesome, native video, custom clip-path and transform interactions

01 — Challenge

01 — Challenge

The idea of noticing needed to be experienced through interaction, not only described in text.

The idea of noticing needed to be experienced through interaction, not only described in text.

The idea of noticing needed to be experienced through interaction, not only described in text.

02 — Approach

02 — Approach

Combined film with a custom magnifying interaction and responsive media controls so the interface asks viewers to look more closely.

Combined film with a custom magnifying interaction and responsive media controls so the interface asks viewers to look more closely.

Combined film with a custom magnifying interaction and responsive media controls so the interface asks viewers to look more closely.

03 — Result

03 — Result

A responsive interactive narrative where the interaction itself reinforces the project’s theme.

A responsive interactive narrative where the interaction itself reinforces the project’s theme.

A responsive interactive narrative where the interaction itself reinforces the project’s theme.

The Art of Noticing interface detail
The Art of Noticing interaction detail
The Art of Noticing project screen
The Art of Noticing responsive experience